There are key dates on the calendar that impact the customer wallet, customer availability or both. Do you factor these annual Life Events into your Marketing Strategy?
Do our current
strategies in the casino industry really create
loyalty and drive revenue or do they create a
sense of entitlement? What might we learn
from loyalty programs in other industries?
Tribal gaming entities and
tribal regulators have been
extremely creative when it
comes to the use of technology,
and Tribal entities
have introduced technology
innovations that significantly
benefited the entire
gaming industry. [Read]
My clarion call is that we look
beyond the threat of internet gambling and
embrace a world where our customers sit in
our facility to play progressive Mafia Wars
with friends and strangers around the globe,
and pay us hard cash for their enhanced virtual
Tribes are diversifying
from gaming into multiple
business lines, and technology
leaders are stepping up
to the challenge of supporting
the growth. [Read]
We are proud to be a partner of the Gaming Industry's Leading Periodical. Harvest Trends powers the G&L Statistics Library
HostMAPP enables casino management to Measure the Activity, Profitability and Potential of casino hosts and player development executives.
patron trends measures the profitability of your investments in points, comps, and offers, and also analyzes the response of your patrons in terms of recency, frequency, and value.
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