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As we move out of a paper world and into a digital world, you are reviewing your entire approach to Casino Marketing. You’re not? Do you go home, throw away the physical mail, and look at your phone all evening? Of
Casino Host CRM is just a tool to enable a strategic approach to Player Development by writing Casino Host Goals. Download this free whitepaper on how to introduce Casino Host Goals and increase casino revenue.
Do you need some questions to ask a Casino Host during the interview? (If you haven’t read this related article, then take a look at 6 THINGS TO LOOK FOR IN A CASINO HOST NEW HIRE The interview questions are based on
The Importance of Avoiding Churn If you do not measure Retention then you are at risk of enabling ‘churn’. Churn is a term used across all industries that basically asks, “Are you busy generating new customers but losing so many
When we first think about Host goals, we often think about measures and rules. For example, “a host must contact 60 people each week”, which is a measure, and “a host must not issue a comp for more than 15%
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There is so much player data available in casinos today that very few operators are able to fully utilize it. It’s a fact of life that analysis paralysis overcomes us all at some point, but that same information can make